Marketing and Promotion Ideas For Your Shop Business
If your shop is very new then marketing is a means of telling the world that you have arrived – or at least your local town! It gives you the opportunity to meet your customers and for them to meet...
View ArticleResearching Your Customer Base
Many shops make the mistake of doing meticulous research in the early days of planning their shop and then nothing in the years that follow. Yet customer trends change not just yearly but monthly and...
View ArticleThe Case For Shopping Baskets
You might think that baskets are just for supermarkets – after all who wants to carry a basket around a small independent shop? But that’s where you would be horribly wrong. Imagine the scenario; a...
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The Art of Window Dressing
The focal point of a shop, no matter how large or small, is its windows. This is the face that the shop portrays to the outside world, this is where you reveal your identity – the very essence that...
View ArticleWhat Makes A Successful Shop Promotion?
There are literally thousands of promotional ideas out there, but not all of them are suited to every individual retail outlet. When thinking of ideas for your promotions you have to bear in mind a few...
View ArticleHanging Onto Your Unique Selling Points
When thinking of starting your own shop you will have considered what would make your shop stand out from those of your competitors – what gives it its edge. And if this is something that you haven’t...
View ArticleHarnessing The Power Of Good Customer Service
Customer service has the power to make or break a small shop business. Have you ever approached a shop counter and been completely ignored by staff? Or had to stand there waiting whilst shop staff...
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Building A Successful Web Site For Your Shop
When so much shopping is done on the internet, every business no matter how small needs a website. I was looking for a place to take the in-laws once for lunch, I knew there was a good restaurant in...
View ArticleMaking The Most Of Free Advertising
It seems that everyone is after your money for one thing or another and they do say that nothing is truly free in this life, everything has strings attached. Whilst that may be right, those strings may...
View ArticleSupermarket Psychology – Think Like The Retail Giants
Shopping psychology has nothing on the big boys of the retail industry; the supermarkets. If you can copy their techniques to not only get customers off the streets and into their shops but also to...
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